COFRAD Mannequins Featured in Groundbreaking Installation at Maison&Objet January 2025

COFRAD Mannequins took center stage in a groundbreaking installation titled « Flow of Fashion »: An Immersion in the Heart of Lifestyle. This immersive experience, curated to blend the worlds of fashion, accessories, and decorative objects, brought together art, technology, and storytelling in a powerful new way.

Designed as a visual and sensory journey, the installation invited visitors into a space where the boundaries between lifestyle and art blurred. The bold staging and limitless inspirations transformed the area into a dynamic canvas, showcasing how mannequins can go beyond traditional roles to become narrative-driven art forms. From the artists to the eco-responsible activists, the athletes to the concept store manager, each mannequin embodied a unique character and brought fashion to life in a way that felt deeply personal and inspiring.

One standout feature of the installation was Iris, a mannequin animated by artificial intelligence, adding a futuristic layer to the immersive experience. This fusion of art and technology was further brought to life by ARTCARE, a studio that merges generative AI with augmented and virtual reality.

The vision for the installation was clear: to create a space where each detail – whether it was the mannequin designs or the augmented reality elements – served a larger narrative. The immersive experience allowed visitors to connect with fashion on a deeper level, seeing it as more than just an aesthetic expression but a reflection of culture, identity, and values.

As the Flow of Fashion unfolded at Maison&Objet, it became evident that the role of mannequins in retail and design is evolving. No longer just passive displays, mannequins now serve as integral storytellers in an increasingly interactive and technology-driven world.

With projects like these, COFRAD Mannequins continues to inspire the industry by pushing boundaries and reimagining how fashion, art, and technology can come together to create experiences. This installation marks a significant milestone in COFRAD Mannequins’ commitment to redefining visual merchandising, pushing boundaries, and inspiring creative solutions that speak directly to the modern consumer.